Great information is as good as cash, when in the right hands.

Customers today are smarter than ever, and changing times require changing tactics. By adding a private website to your personalized marketing programs, you have the ability to expand your selling universe.

Let's face it, some people are intimidated by visiting a car lot. However, that doesn't mean that you should not have your chance for a conversation with the future customer. It does mean we need to find alternative ways to keep the conversation going with those who are only mildly interested in purchasing a vehicle right away.

Through the use of a private website, you are allowing families who are considering purchasing a vehicle "in the near future," to participate in your sales event. When you have the ability to keep the "marketing conversation" going, you will find that you have the ability to convince them that now is the best time for their next purchase.

Too many dealerships fail to convert customers who are constantly putting off their next purchase, and those who are able to convert those with only "passive desire" are the dealerships who post the biggest numbers.

Private websites provide that missing link between these customers and their next vehicle. These private websites, pURLs, allow the customer a comfortable option for continuing to learn more about the sales event, and they provide the dealership with an opportunity to capture their information, follow up with their initial interest, and close the sale using good old-fashioned salesmanship.

A collateral benefit of having a list of "hot leads" comes from having a hungry sales team. Throughout the week your sales team will receive "real time" sales leads from people who are responding online. The moment the customer logs onto their private website, your sales team will receive an instant notification that includes their name, address, and often an email and phone number.

After you finish out your strong weekend, you'll still have dozens of "hot leads" that never made it into the dealership. These are your leads, and having these leads open up new doors for you and your sales team. You can plug them into your online marketing system, or you can allow us to plug them into our personalized follow-up system that mimics the personal benefits of a dedicated sales person.

Regardless of how you use your list of "hot leads," you'll find that these are the perfect addition to an already powerful smart marketing approach, an approach which systematically converts desire into sold vehicles.

To see some live examples of how we use pURLs inside of our Power Programs™ please give us a call or drop us an email. We are proud of the work we do, and we're happy to share it with you.

Request a quote or sample:

Name

Dealership

Email

Phone #

Describe your project here and/or enter your mailing address to receive samples.