How do you consistently find new customers?

News Power™ gives you the purest form of salesmanship. Literally a conversation in an envelope, we are able to interrupt, engage, and educate your future customers -- we are able to tap into their existing desire and convert that desire into a sold vehicle.

If you were to dissect your last successful marketing piece, you would find that it had many similarities to an effective face-to-face sales conversation. We incorporate all of these successful face-to-face selling techniques into every marketing piece that we produce, and our News Power ™ program is no exception.

Before a conversation can begin, you must be able to interrupt your prospect, get their attention, and have them take an interest in what you are presenting to them. Our programs interrupt customers through our real hand-addressed envelopes, live stamps, and off-the-wall personalized outside packaging.

When your customers receive our News Power™ piece, they are delightfully interrupted from their normal, day-to-day routines. They do not receive hand addressed mail every day, and when they do, they stop, they take notice, and they are pleasantly interrupted.

Only when we are able to pleasantly interrupt the customer, are we able to comfortably engage them. Proper engagement is like having your customer lean forward on your desk with interest in what they are hearing. They are not only listening, they are giving you their undivided attention.

We are able to successful engage your customer with our News Power™ program because when they pull this newspaper article out of our offbeat style envelope, they are greeted by a carefully tested headline, a handwritten sticky note with their name on it and a personal message.

We've taken this process of engagement one step further with our Personalized News Power™ program by incorporating the customer's name in the headline itself. Yes, we have pioneered the process of printing the customer's name into not only the headline, but we will also be able to use their name throughout the news article itself.

There is nothing more powerful than seeing your name in the headline of a newspaper article, and there is no stronger way to properly interrupt and fully engage your customer in your piece than by beautifully choreographing these mechanisms throughout the piece.

With your customer properly interrupted and properly engaged, now we have earned the right to educate the customer about all of the reasons that now is the right time to visit your dealership.

We believe that our marketing pieces should be as effective as a live salesperson sitting with your customer at their kitchen table, and with the right blend of packaging, headlines, and conversation, we are literally able to convert prospects who are only passively looking at an automobile purchase.

The conversation itself takes place as the customer reads through all of the copy on the piece. We blend your best deals with our tested copy techniques to truly bring customers out to your lot who were planning on postponing their purchase for several months.

Your customers are smarter than ever, they know they can go across town to find the same vehicle that their heart is set on, but when you have the ability to have an effective conversation, you have the ability to create belief, to establish rapport, and to close the sale without even leaving the customer's kitchen.

But wait, there's more. We have taken our personalized printing techniques and used it to incorporate yet another mechanism to capture the true skeptic. Our Personalized News Power™ programs incorporate a private website for the customer, a pURL. This allows the most skeptical customer the ability to privately learn more about the proposition that you're offering them. It also allows you to be able to capture their information, send them follow up emails or call them with a follow up telephone call.

You'll find that with our smart approach to marketing, you are going to expanding your automotive universe. You're going to be able to not only drive more customers to your lot through our smart approach of converting desire into sold vehicles, but you'll be throwing "hot leads" to your hungry salespeople.

Give your salespeople a chance to impress you by feeding them more customers. Give us a chance to impress you by giving us a call today so we can properly evaluate your situation and show you some options that will excite you.

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