Is it possible for a vehicle to be sold before the customer even arrives at your dealership?

The sales process begins inside the customer's house, and like any successful sales process, you need to start out by building rapport, establishing trust, and overcoming possible objections.

These are just a few of the benefits that a smart marketing piece can do for you when its constructed and packaged the right way. However, before you'll have the opportunity to build rapport and begin the sales process, you'll want to make sure that your marketing piece accomplishes a few basics first.

See, a marketing piece, like a sales conversation, must have the ability to first interrupt the customer and pleasantly get their attention. Our Invitation Power™ program accomplishes this 100% of the time because it arrives in a hand addressed invitation envelope with a live stamp. As your customer receives this offbeat style envelope, they are pleasantly interrupted. They are not only guaranteed to open your piece, they'll often open it first.

Pleasantly interrupting your customer allows the sales process to continue, and the next step is to comfortably engage them in a conversation. Engaging a customer is like having them lean forward with interest as you talk with them face-to-face. They are not just hearing you; they are listening with extreme interest.

Our Invitation Power™ cards engage the customer through intriguing graphics featuring their name on the outside of the card, by incorporating their name into the headline on the inside of the card, and with the personal note placed on a sticky note on the inside of the card.

The customer takes notice of the piece because of all of these personalization techniques throughout the piece, but, more importantly, when they are pleasantly interrupted and comfortably engaged, we have earned the right to educate the customer about the extreme buying opportunity we are presenting them with.

Whether we are reaching out to your customer database, or we are kicking up new buyers from a conquest list, our Invitation Power™ cards have consistently been able to sell record amounts of vehicles for much less "cost per vehicle delivered."

But wait, there's more because we have also perfected our ability to convert desire into sold vehicles by incorporating private websites, pURLs, into our Invitation Power™ cards. The skeptical buyers can privately discover more information about your proposition by visiting a private website setup specifically for them.

With the pURL, your customer has another way to continue the sales conversation, and you have the ability to keep the conversation going while also capturing their information for followup emails and phone calls.

You'll be delighted with the number of vehicles you'll sell with your Invitation Power™ event, and it all begins when you give us a call so we can evaluate your situation, talk about your sales goals, and show you some options that will excite you.

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