The difference between good and great can often be an additional ten vehicles per month.

In an increasingly savvy marketplace, the dealerships that reach new heights are often the dealerships willing to look at the "total picture."

For some customers, purchasing a new vehicle can be all about personal timing. However, these customers all reach a point when they realize they need a new vehicle now. Our Follow- Up Power™ program is a way to make sure that your dealership is the only dealership they think of when the time is right.

Let's face it, a lot of the follow-up emails we send out are not getting read. If only our sales team had the time and commitment to fill their down time with writing out handwritten cards to prospects who came and went without purchasing a vehicle.

Can you imagine how important a customer feels when they receive a handwritten card from a salesperson at your dealership? This type of hyper-personal communication simply is not being done by any car dealerships in the market now. Why? Because it can be time consuming and it takes months to get these customers back into the dealership.

What if there was a way for as little as $9 per customer, to get them back into the dealership? The closing percentage jumps near 100% the second time a prospect returns to the dealership, and now, for as little as $9 per customer, you can literally guarantee that before they buy a vehicle, they are going to return to your dealership.

The same is true for a customer who responded to your marketing piece online, but who never visited your dealership in person. The moment they responded to the piece, they declared themselves as "in the market for a new vehicle." Just because they weren't able to attend your event does not mean you should forget that they exist.

This "hot lead" needs to be kept on the radar because they are in the market for a new vehicle. They need to be "touched" on a regular basis.

Our Follow-Up Power™ program allows you to send out real, handwritten cards keeping in touch with these "hot leads." For only $3.00 per card, your "hot leads" will receive monthly handwritten communications from your dealership. Each with a quick call-to-action, you'll find that this $3.00 is the best $3.00 you could possibly spend because it is guaranteed to impress a likely customer.

We have found that customers who declare themselves as "interested" when they respond to your marketing campaign, often buy a vehicle within the next 3 - 6 months. Therefore, you have the ability to make sure that you stay in front of them for these 3 - 6 months.

While $3.00 may seem like a lot of money for "one piece," you'll want to keep in mind that you're only sending these to people who already know who you are and youÔø‡Ôø‡Ôø‡re only sending these to people who are in the market for a new vehicle in the next 3 - 6 months.

After you give us a call, we'll explain how our proprietary system allows you to quickly manage your list of "hot leads" and how youÔø‡Ôø‡Ôø‡ll be able to see who is on the list, what they are receiving, and when they are receiving it. You can even have us turn on an email notification alerting you when a card is sent out, and we can even customize the cards and the notifications so that they are coming from very specific sales representatives on your team.

The possibilities are endless and the results are phenomenal. Give us a call today to see if this Follow-Up Power™ program is the right addition to your Power Program™.

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